Choosing the Right Cruise for Your Bespoke Holiday

Not every ship delivers the same holiday. Before you commit to a fortnight at sea, it is worth knowing which one will suit yours

Everyone hears the same word. Nobody pictures the same holiday.

Cruising is the most diverse travel style, and the experiences aboard one ship can be so very different from the experience aboard another.

There is a version of cruising built for people who want to disappear into the spa deck and never see land close up. There is another built for people who want a Zodiac landing on Antarctic ice before breakfast.

Both are called a cruise. Almost nothing else about them is the same.

When you start to look at the vast and varied offerings in cruise, you can see why Spirit of Travel does not start with the ship.

We start with understanding you; how you want to travel, the pace you find restful rather than restless, and what you actually want to feel when you step back onto the gangway at the end. Only then can the search for the right cruise begin.

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Navigating your options at sea

Ask five people what a cruise is and you will get five different holidays. A large Norwegian ship with fourteen restaurants and a west end show most nights. A sixty-guest expedition vessel nosing into a fjord no road will ever reach. A private yacht with a crew who know your name by the first evening. A river ship easing past a vineyard at the pace of a bicycle.

The industry sells all of them under one word. The question worth answering before you book your time at sea is not which cruise line has the best deal this month. It is which of these worlds actually suits you, and whether the one you are about to choose is the one you will still be glad of on day nine.

From there, if there is a deal to be had, we’ll make sure you get it.

Ron Montgomery - founder of Spirit of Travel
“I have sat with clients who had already put down a deposit on a cruise before we ever spoke, and more than once the ship was wrong for them the moment they described how they actually like to travel. Nobody had asked them the question first. That is really all this page is about. Not steering you toward one cruise line over another, but making sure the fourteen days you are about to commit to match the person taking them.”

Ron Montgomery, Founder

The Five Worlds

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Expedition

Expedition cruising has less to do with the ship than with the destination, the experience and the attitude on board. The ships themselves can be rustic or luxurious, but what they share is lecturers rather than a Broadway show, close-up wildlife encounters, and a real sense of discovery. Lindblad, Hurtigruten and UnCruise are just a few that cover this world, with Ponant at the luxury end. It suits people who want the holiday to feel like learning and adventure, somewhere close to the edge of the world.

Nearly every expedition ship is unique, even amongst their own brands, so it is important to full understand each ship to ensure the experience you think you are getting is what the ship will deliver.

Luxury

These are small to mid-sized ships with all-inclusive ease, where staff learn your preferences within a day. Regent Seven Seas, Silversea and Seabourn lead this world. The destination stays extraordinary, but here the ship itself becomes part of the indulgence.

This is where the spend tends to be high, so the real differences between Regent, Silversea, Seabourn or other Luxury cruise companies are worth understanding before you commit rather than after.

Premium

These are mid to large ships built around variety and entertainment. They balance larger passenger numbers with multiple restaurants, entertainment options, and places to relax or otherwise enjoy the ship itself. Viking, Celebrity and Oceania sit in this world, refined without needing luxury pricing to get there.

Every company in the premium category has their particular inclusions and optional addons for sale, understanding what you are getting and what you may need to pay extra for is important.

Luxury Yacht

These carry dozens of guests, not thousands. Emerald Yacht Cruises, the Ritz-Carlton Yacht Collection and Scenic Eclipse lead this world. It feels closer to a private vessel than a cruise in the conventional sense, and it reaches harbours larger ships never will.

The freedom to berth at smaller ports the big ships cannot is one of the draws for this style of sailing, but it is important to know what you get versus what you miss when skipping the larger ports.

River Cruising

River cruising is an entirely different experience from ocean cruising, closer to a slow-moving hotel through vineyards and old towns than an ocean crossing. Avalon, Scenic River Cruises, Uniworld and Tauck are among the lines we trust here.

Details most people never think to ask about, seasonality, tidal rivers versus meltwater, what's actually included, even where your cabin sits on the ship, can make all the difference to the experience

Key experiences that may hold their place in your journey

Antarctica Expedition Cruise from South America

Galapagos Islands Luxury Cruise Experience

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Tai Blackburn profile picture
Tai Blackburn
4 May 2026
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I approached Ron Montgomery of Spirit of Travel in October last (2025) as we'd booked flights to and from Vietnam with no plan of the itinerary for our three week journey, and only six weeks or so away from our ETA in Saigon. So I'd really put the pressure on him to provide an itinerary, and he came up trumps. We were so happy with our journey, the accommodation was top quality as were the tours and guides. We were transported off our flights to our accommodation and anywhere necessary in between. Plus we had online (via WhatsApp) travel guides supporting us throughout our journey. They advised us the details for our taxi drivers and tour guides wherever necessary and if anything didn't work out they were there to fix it. I've just revisited my travel blog and can honestly say, it was a truly memorable trip, and so well organised, with everything we'd asked for and more. We got the flavour of Vietnam, the culture and the people just as we'd hoped. So thankyou Ron.... we highly recommend him and his top shelf skills.
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Karen Love
26 March 2026
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Ron has an amazing capability of turning a sketch of a holiday plan in to a colourful canvas. Our destination has been on the bucket list for years and now it is a reality. Ron actively listens to his customers and ensures he understands the experience you are wanting from your holiday. He is exceptional in every way, approachable, prompt and passionate about making your dream holiday a reality. I would recommend Ron for a bespoke experience….. the holiday begins at the planning stage and the best is yet to unfold. Thanks Ron for being a master of your trade.
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Lauren Hampton
15 March 2026
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Ron really is the Spirit Of Travel. He is an incredible travel agent to work with, extremely knowledgeable and passionate. Ron specialises and tailors his expertise and recommendations to you and the holiday you dream of. Ron consistently provides excellent service while maintaining prompt communication/action. He has brought so much joy into planning and booking an overseas adventure. He genuinely goes above and beyond to ensure you live out your best holiday. Look forward to organising the next one. Thanks so much again, Ron! 😊✈️
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Melanied Day
11 March 2026
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Ron really understood the vibe we were after and shaped our trip perfectly. When we needed to make some late changes, he came back with great options and thoughtful advice. He’s been easy, friendly, and responsive throughout. We’re genuinely excited for our time away.
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Sam Winterbourn
26 September 2025
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Ron’s service pre trip has been exemplary He listened to what I was looking for in my travel and has planned a bespoke experience that covers the ‘bases’ I was looking for Subsequent to planning the trip his travel app clarifies my arrangements and give me enormous confidence that my journey through India will unfold seamlessly May the adventure begin
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Sylvia Seelen
18 June 2025
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Highly recommend Ron from Spirit of Travel, he is passionate about travel and assisting his clients to have the best experiences. Ron is enthusiastic and knowledgeable and easy to communicate with. He will always be our go to travel consultant.
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Tom Robertson
8 June 2025
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We’ve used Ron for several trips now and he’s consistently provided excellent service — not only when booking our travel but also when we’ve needed to make changes along the way.
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Peter Wright
7 June 2025
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We have used Spirit of Travel for a number of our overseas trips and will continue to do so. Ron offers a very personal service, is extremely knowledgeable and professional in all of his dealings with us. He has made our holidays such special occasions and suggested several experiences that we would have otherwise not encountered. Highly recommended. Pete and Karen
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Tessa Grigg
5 June 2025
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When our travel is complicated, Ron is our saviour!! He is a pleasure to work with.
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Jeni Curtis
5 June 2025
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Ron has organised several trips for me now, and he is always as excited about them as I am. His knowledge of things I can do and places to go to is really good. I'm very happy to work with him and will again in the future.

What we do differently

Most people choose a cruise the way they choose most things online: a line’s marketing, a price point, a friend’s recommendation, and hope it fits. The trouble is a fortnight at sea is a long time to discover the ship was wrong for you.

We start the other way round. Before a single line gets mentioned, we want to know how you actually like your days to run, whether you find a full itinerary energising or exhausting, what kind of company you want to keep in the evenings. The world of cruising that fits you falls out of that conversation. The specific ship comes after.

Frequently Asked Questions

Cruising has more variety in it than most people expect, and more decisions worth getting right before you commit. If something below isn’t covered, it is exactly the kind of thing worth raising on a discovery call.
Most people arrive already leaning toward a line or a ship someone recommended, without knowing whether it actually suits how they like to travel. Rather than starting there, we talk through your pace, your comfort with structure versus spontaneity, and what you want the days to feel like. The right style, and eventually the right ship within it, follows from that conversation rather than from a brochure.
A cruise line can sell you a cabin. What it cannot do is tell you honestly whether that ship, that itinerary, and that time of year actually suit you, since that isn't its job. We work across all the major lines rather than being tied to one, which means the recommendation is based on fit rather than which company we're representing.
The cruise is rarely the entire holiday. Flights, pre or post-cruise stays, transfers, and time on land either side all get shaped together as one coherent trip, rather than the cruise being booked in isolation and everything else left for you to work out separately.
Genuinely, yes, and possibly more so. First-time cruisers are the ones most likely to end up on the wrong style of ship entirely, simply because they had nothing to compare it against beforehand. That conversation about pace and preference matters more, not less, when you don't already know from experience what you don't want.
Itineraries shift, weather intervenes, and plans occasionally need adjusting mid-trip. Real-time support through our in-destination partner network means there is someone to turn to beyond the ship's own guest services, so a disruption stays a minor inconvenience rather than derailing the trip.

Start the conversation

If this feels like the right way to travel internationally, the next step is a short introductory call with Ron. No obligation, no cost. Just a conversation about what you are planning and what it could become.